An on-going ideological narrative in the 21st century is a rejection of material progress, of people having and consuming more stuff. This may seem counter-intuitive given that the free market is synonymous with mass consumer society. However, everyone from environmentalists to business leaders is denouncing accumulating more wealth, more goods, more stuff. Two recent articles of mine briefly explore examples. Firstly one related to well-being and the other Richard Branson's blog piece explaining why he has never been motivated by accumulating more stuff.
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